Best
Practices Of Marketing Sri Lanka Comparing to Maldives………
All
around the world Tourism is the largest sector of the Business industry. In the
Maldives Tourism is the largest sector of the economy.as it plays an important
role in earning foreign exchange revenues and generating employment in the
tertiary sector of the country. The archipelago of the Maldives is the main
source of attraction to many tourists visiting country .Tourism began in the
Maldives in the late 1900’s.A united nations mission on development which
visited the Maldives Island in the 1960 did not recommend tourism, claiming
that the Island were not suitable Ever since the launch of the first resort in
Maldives in 1972. However tourism in Maldives has flourished. Tourism in
Maldives Started with just two resorts. At present there over 80 resorts
located in the deferent atolls constituting the republic of Maldives. Over the
past few decades, the number of tourists in Maldives has risen continuously.
Today, more than 500,000 tourist visit the Maldives each Year.
Sri lanka tourism
industry business largest sector is support to economy. Sri Lanka’s private
sector has had tremendous faith in tourism sector despite the difficulties the
industry has faced. This fact is much evident considering the investment such made in the industry by Sri lanka’s leading corporate businesses such as John
keels holding ,Aitken Spence,Hayleys,Warkeres,Hayleys Hemas Holding and jetwing
etc……
Despite
the ethnic strife and the fluctuation of sri lanka tourism industry. The
private sector has continued to invest and upgrade the tourism industry to
higher standards. This indeed is a reflection of the faith that the private
sector has in the tourism industry and most importantly the potential of the
industry in Sri lanka. Tourism is
the 4th largest foreign
exchange earner in sri lanka behind text tiles . Foreign remittances and tea providing direct
employment to approx...
Finding
reveal that the lack of clear policies
with regard to tourism is one factor affecting sri lanka tourism industry
today.refering to various policies implemented
by the government from time to time which ultimately affects the
tourists.Restrications and laws are most of the time applied to tourist when
such laws are intended for locals.so tourism industry has not been able to a
R.M.L.Menaka Ranathunga
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